Photographer Lee Clower

    Velveteen was founded with the idea of dressing bold, kind and happy children, who strive to discover the world around them.

    Velveteen embraces the exciting, fascinating and magical world of childhood. Since its inception, the brand has been offering chic, comfortable and timeless collections for babies and for girls. Next spring-summer season, Velveteen will also launch its first collection for boys !

    The brand’s clothes are beautifully and ethically manufactured in India with the finest fabrics. They are hand-embroidered and have unique details. Velveteen teams up with fair trade artisans whenever possible and seeks out social enterprise partners in India who are focused on providing sustainable income to marginalised communities.

    The AW 14’15 collection, effortlessly graceful and with all the playfulness needed, is now available on Velveteen’s website.

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    Jumper and shirt vintage


    Tassia wears Tee-shirt vintage -  Jacket Finger in the Nose – Skirt Macarons – Socks April Showers, Mika wears beanie Sergent Major – jumper Macarons – Pants & boots kid’s own – Schoolbag vintage


    Jumper and shirt vintage – Leggings April Showers


    Jumper Macarons – Scarf vintage


    Dress and schoolbag vintage – Cardigan Mamy Factory – Socks April Showers - Clogs Bosabo


    Jumper Macarons


    Beanie Sergent Major – Apron Bleu Comme Gris pour La Redoute – Shorts kid’s own – Schoolbag vintage

    Thanks to  Tassia et Mika
    Photographer  Lucie Cipolla
    Stylist Anaïs Génot
    Assistante stylist Catherine Ly
    Grooming Georgina Fillatraud



    In winter at papier mache, we love wearing vivid colors to lighten up the somber days and snuggling up in soft and warm knits at home.

    Here is a selection of the coolest winter looks by ‘What Mother Made‘, the new crush of our deputy editor Deborah Sfez.

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    Launched 2 years ago in the city of London, this handmade childrenswear label blends classic traditional shapes with contemporary, locally sources fabrics and prints. Crafted for kids aged new born to 8 years old, What Mother Made designs, cuts and sews everything form the UK, Dalston in East London.

    “We are firm believers in contrasting textures, fabrics and prints. The last season we’ve introduced African prints into the collection because of their vibrancy, playfulness and when paired with heritage english shapes is a fabulous contrast that we just love
    AW14 uses many of the heritage shapes we love; balloon trousers, round collar shirts as well as what has become our What Mother Made classic, the pleated front dungaree. We’ve paired them with wools, denims, fine needle corduroy and cottons and really tried to encapsulate what we believe is a firm movement towards bolder colours during the autumn/winter months”



    Dress Fendi


    Dress Tartine & Chocolat


    Dress Jean Bourget


    Dress Tartine & Chocolat


    Dress Twin Set


    Dress Mini Preen

    Photographer Thirza Schaap
    Stylist Ulrike Kache
    Make up artist Storme Webster


    Little Pinwheel is being taken over by summer Minti threads this summer with the biggest order to date!

    There is a great range of cool prints designed and drawn by the Australian duo, Nick and Amy from Minti. They feature on babies clothing, 3-6 months up to 18-24 months, boys and girls, size 1 – 10 years. Each season Little Pinwheel sells out of the best selling styles, and the crowd pleasing prints.

    Let’s hope they’ll have enough stock to keep everybody happy this summer.





    Let us introduce you the super Ingugu team!

    “We are a team of young creative parents who joined forces, skills and the passion for design and production of softest baby and children clothes made of luxury alpaca wool”.

    Designed in Northern Europe, Lithuania, Ingugu is specialized in high quality kids clothing. Aware of what nature can offer and willing to contribute to the environment protection, Ingugu designs a range of essentials made of 100% Alpaca wool. Not only does this natural fibre guarantee an excellent performance in hot and cold weather, but is also allergy-free, ecological and softer than the usual wool. What else do we need?

    “Lot of high quality clothing of famous brands are produced here. Being the member of European Union, Lithuania has high standards of employment relations, the environment protection and the business ethics. Our high quality alpaca yarns are imported from Peru, from carefully selected companies, which had implemented and declared their social responsibility to local communities, employees and environment”

    And in order to get ready for this next winter, enjoy a 10% discount on their online shop, on all orders passed before September 15th, with the code ENJOY10.

    Have fun x





    Tartan suit and shirt D’Alfaiate Kids

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    Coat Antik Batik – Dress and skirt I love Gorgeous – Shoes vintage // Shirt Little fashion gallery – Jacket Finger in the Nose – Trousers Scotch Shrunk – Shoes Angulus

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    Red check leggings Little Eleven Paris – Shirt H&M – Boots Dr Martens – Green coat Scotch Shrunk

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    Trousers vintage – Braces Stylist’s own – Shoes Young Soles


    Trousers My Little Dress up – Shirt My Old Brown – Shoes Vintage // Skirt My Little Dress Up - Coat Mini Preen – Boots Angulus

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    Skirt Wolf & Rita – Shirt My Little Dress Up – Coat Scotch R Belle – Shoes Vintage

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    Dungarees Ruff & Huddle  – Shirt Marmalade & Mash – Jacket No Added Sugar – Shoes Angulus

    Photographer : Ross Bolger
    Stylist : Emma Thatcher
    Hair and Make Up: Claire Portman

    Thanks to Bruce & Brown and Kids London agencies


    Born and bred in the famous French gastronomic capital, Lyon, Michelle Marshall now lives in London to practise her work and greatest passion, photography. After seeing her amazing portraits displayed at the last Playtime and discovering the upcoming campaign she shot for ‘Chapter2’, we are happy to welcome her at papier mache, to hear about the vision of a grown-up in a world of little ones.


    Morning Michelle,

    As a French frog, what was the main reason to move to England?

    I clearly moved to get away from that awful French weather and the oh so terrible food…! Following two years of études supérieures, an opportunity came up for me to live in Amsterdam as an au pair. There, I spent just under a year looking after twin boys and immersing myself into a different lifestyle and culture. When the time came for me to leave, I was not that excited about going home, as I had enjoyed living in the city and being able to speak and practice my English on a daily basis. I wanted to study photography and had considered applying at The Amsterdam School of Arts (AHK) and the Rietveld Academy but did not fancy waiting a year or so to perfect my Dutch. So I turned to the UK.

    In a few words, what was your background before starting photography?

    After my baccalauréat, I had set my hopes on gaining a qualification in communication or advertising, where I thought I would be able to exploit and experiment with images and text alike. However, the private French education system, at the time, decided otherwise. My strengths lied in languages, so I was automatically streamed towards what was considered the best option for my abilities, as presented on paper. Although not the most exciting two years, I gained skills that I have been able to fall back on and that I still use to date.

    Do you remember the first time you took a photo and realized you loved it so much that you wanted to make it your job? Tell us more about it…

    There was no such decisive moment, it was down to a process of elimination. I was rubbish at arts plastiques, the thought process was there but the making part did not come easily. My younger brother was the talented one when it came to drawing. Meanwhile, I could barely copy, let alone extract and translate the content of my head into a sketch form (although motherhood has changed this a little, I can now draw quite a good monkey or cat, albeit just their face). When I got to secondary school, I was introduced to philosophy and history of art. I got really excited about the reflections and trend of thoughts on representation, reality etc. I became fascinated by the implicit power of images, their ability to encapsulate so many references, emotions and layers of meaning, without the need of any supporting text. I like(d) the fact that elements like colour, black and white, ‘blurism’, viewpoint… could be used as the invisible text or thread to create a dialogue with the viewer. That is when I think that I realised and decided that the camera would be my paint and brushes.

    We love all these cool kids portraits you take. What inspires you the most in kids portraits and kids in general?

    Kids are great because they give you true emotions, there are rarely any barriers between the lens and who they appear to be in front of it. They do not judge, nor do they have any preconception or hang-ups. They often want to know why, and how I do what I do or just want to assured that whatever I am doing, this will not stop them from getting about their fun business. As subjects, I think they see the relationship with the lens as a game and even when ultimately that game becomes sheer boredom (and that does not take long), they will still display an unreserved version of themselves.  The dynamics change a little, as they hit junior years, when they are then characterised by a version of themselves which has become slightly tainted by the self awareness brought in by their ‘older’ years. There is a hint of expectation, it is then about making a connection and engaging them into the photo game so that I can still catch that candid glimpse that no contrived pose will give me.

    Mum of 2 gorgeous girls, I guess they are often in front of your lens. Do they like being your models? Would they like to do the same work of mummy later? 

    Sadly, the novelty wore off a long time ago so it is often a case of ‘catching it’ when I can. When they are not in the mood, I occasionally have to call on Mrs Bribery, but overall, they are willing models provided it does not impede on their play time too much. I am not sure that they see photography as their thing, Sissi (7) would like to own and run an ice-cream van. Up until a few weeks ago, Lola (9) wanting to be a marine biologist, she is now hoping to be a writer and book illustrator.

    We love your last collaboration with the new kids shoe brand Chapter2. How did you meet each other and decid to start working together?

    We spotted each other on IG and eventually met at Playtime Paris last January. The friendship and working relationship developed from there.  Fay and Tom Murphy, who are behind the brand, are both lovely people and we seem to share a common sense of aesthetics. Their line of kids footwear has a timeless quality essentially because of the craftsmanship that goes into the shoemaking process, the shape and their choice of leather, all of which are sympathetic to a child’s growing feet. These traditional and functional features are then cleverly punctuated by contemporary twists and playful touches: the colour ways, the outer sole markings (a brightly coloured cloud complemented by hand-embossed stars or raindrops).

    After your collaboration with the Playtime fair, Child-ish, Chapter2, Sun-san Saltwer sandals, what is the next collaboration planned? Any secrets to share with us?

    I recently shot the imagery for Ama, a new luxury brand making its debut this summer with a contemporary collection of bespoke blankets for children ages 0-10 years old.

    I am also super excited to be creating more images for Child-ish and to be working on their lookbook for their forthcoming SS15 collection. All I can say is that the moodboards are shaping up nicely for what promises to be a fun shoot showcasing a super fresh kids brand.

    Finally since we love travelling and you are keen on globetrotting, what is your favourite place in the world to have a break and recharge your batteries?

    Travelling is such a good way to gain perspective and reset. Despite being a little starved from sustained sunshine and warmth when living in the UK, The French Alps in winter is my favourite destination, hands down. Riding my board down the slopes, headphones on full blast is the best way to switch off.

    Thanks Michelle,

    Interview by Deborah Sfez

    1 © michelle marshall | KIDS chapter 2 kids AW14

    3 © michelle marshall | KIDS chapter 2 kids AW14

    Images for Chapter 2 AW14/15 Campaign



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    Photographer Mélanie Rodriguez – Set Design Marie Mersier – Stylist Deborah Sfez – Grooming Morgane Goupy


    Hello papier mache friends!

    We are now back from a fun trip to Luna Park! This season Playtime Paris turned the fair into the coolest theme park ever, where we played with our favorite brands to guess which lucky fruit will take the place of Mister Pineapple next spring/summer?

    After having breakfast with BoboChoses (Guess who’s coming for Breakfast SS15 Collection), we met with the famous belgium brand Oh my Kids and her gorgeous collection inspired by family holidays back in the early 90′s. We had a chat with Deborah from No Added Sugar who showed us the gorgeous retro dresses our little girls will wear next summer and enjoyed seeing Wolf & Rita ‘s new crop tops for the little ones! We are completely crushing on Milk and Biscuits - the new British talent to follow, with their old fashioned jacket made of vintage fabrics and Bla Bla Monkey offering cool cuts and exclusive prints, 100% made in Europe.

    Velveteen introduced us to their new boys range out next summer, Soft Gallery took us on a trip to California with its new collection “Le Voyage” and we met gorgeous kids chilling in sweet Amy & Ivor mocassins and running in Saltwater sandals. Finally, we were happily suprised by the new homeware range AA by Adeline Affre!

    Next summer trends will look like an icecream shop offering colorful flavors. No doubt, blue will be the number one colour but you will find some orange, lemon, rose, and metallic topping too.  Birdies will play with watermelons and lemons prints on dresses, swimsuits, onesuits and trousers…

    Now, we would love a time machine to jump in SS15 and hang out with Miss Watermelon! See you early august for Playtime NYC.